8. Our content, and the photographs
The words, the itineraries, the catalogue and the interface are ours. You may read them, print your own plan and send your link to whoever you like. You may not take the underlying data and rebuild a competing product out of it.
Many photographs on this site are licensed from their photographers under Creative Commons terms, and the credit shown on the image is a condition of that licence rather than decoration. Those images stay under their own licence: ours to show here, not ours to give away. Reuse them from their source, on their terms.